Benefits and threats of prelaunch stage – you need to know that

What is the famous ‘prelaunch stage’, often used by advertisement and affiliate programs? And why does it have different meaning for you and different for a company that introduces it?

Today, I’d like to talk about prelaunch stage – what it is, what it is not and why it may bring potential benefits as well as potential threats (this second thing is hardly ever mentioned online… don’t you think?). Firstly: prelaunch is no different that the stage before an actual program or system gets started. Something before the official inauguration.

Personally, I like to call it – guinea pig stage . People, who register to a program at this time are going to test what works and what doesn’t work. 😉

Potential benefits of prelaunch stage

(for users)

– possibility to see a program from the inside before it officially starts,
– possibility to check whether the promises of a company will actually take place,
– possibility to check whether admins are contactable and efficient (as soon as you see a fault in the system – you report it and see how quickly they’ll deal with it and whether they’ll reply to you at all),
– possibility to make a conscious mistake in the system, to be able to see whether admins can fix it,
– possibility to get a good contact with admins – or not so good one: chance to discover that whether they are any use, because if on such early stage you are not able to communicate with them, they are not fixing faults and not introducing what they’ve promised – then you have a chance to resign before it even launches,
– possibility to learn few things, which you can use in the future for marketing purposes,
– possibility to promote a program BEFORE it is launched (if it turns out that this system is as good as you think it may be – then by promoting it early you may get the best people to your structure. Of course, that’s as long as they decide to use your reflink).


Potential benefits of prelaunch stage

(for a company, a program, a system)

– Prelaunch stage is a period for the company to thoroughly test their system and check whether their original plan is possible to fulfill. It is the time in which, because of the users clicking and searching the site, it is quicker to point out mistakes and faults. It allows a company to deal with it quickly, so it does not repeat after official start.

– Owners of affiliate programs also use this stage to gather early funds (for equipment, advertisement, traffic and other purposes) – if first users believe in their idea and plan and purchase products early (before the official start), then a company will be able to start using these funds straight away.

– You could say that companies benefit on those ‘free guinea pigs’, who report faults, moan that something does not work and sometimes even pay some money in. Pure advantages.

– It hardly ever happens that everything works just fine during the prelaunch stage. Withdrawals are often disabled during that time. Apart from being able to point out mistakes and receive some early funds, a company also benefits on advertisement of their website (they have not officially started yet, but people already talk about them on the Internet. And as we know – advertisement is the key.

– The prelaunch stage is also used by companies for gaining high, early statistics: many people who are only beginning their journey in affiliate programs, deeply believe that if they are FIRST in particular program, they will get all the referals. This thinking is obviously wrong. But a company benefits on their presence as their statistics go up 🙂
There is much less people who use the prelaunch stage for testing and observation + checking admins efficiency.


Potential threats of prelaunch stage

(for users)

– The risk, that if the company is not able to carry out their plan, for example: they are not able to provide features they promised, you may lose the time that you’ve spent on promoting it, and possibly the money that you’ve paid in. During the prelaunch stage it is essential to make conscious decisions, allowing yourself time to think and re-think every payment.

– There is a threat, that admins turn out to be very mysterious, not saying anything about themselves, no surnames, no Facebook, etc. – that is not a rule, but it is possible that they are simple thieves and their website will close down sooner than you’d wish for it to happen.

Up until now I have already used prelaunch stage in several programs and I really like it. Sometimes I do not even mention that I am checking a program out, but I do it, because I want to be able to have my own opinion about a program and its admins. It happens that I already see a potential in a program during this stage (for example: well-prepared plan, visible carefulness in what admins spend their money on + their previous experience in other programs or systems).

But failures happen as well. Sometimes, you’re already able to see after a week in prelaunch stage that ‘something smells here’. Sometimes I am right, sometimes I am not. Sometimes I give up on something that turns out to be a success. I can never be 100% sure, but I think that prelaunch stage (if someone likes observation and questioning things) is a very good moment to check everything out and then check it again.

In one of the programs, which works up until now and withdraws just fine, there was a nasty fault, during its prelaunch stage. We were all shaking our heads: just imagine, that after logging in… you could see the inside account… but not yours – your sponsors. Lots of laugh, although it was not funny at all. It was completely discouraging for people to promote it. It took few days for admins to fix it, but they were continuously answering questions and reacting to messages – so I stayed, and that was a huge plus. And it was during the prelaunch stage that I could see they were efficient.

Do I want it or not? Does admin seem to be OK or he does not give a monkey’s about me? Can I see everything that was promised to me? Etc. Etc.

How about you? What is your experience of prelaunch stages?

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